La Pintana en Portal Imagen de Chile

Les cuento que, con fecha 19 de octubre, fuimos publicados en el Portal de la Fundación Imagen de Chile  -creado hace menos de un mes por la Presidenta de la República- en la rúbrica: "Destacados de Chile".

La entrevista la pueden encontrar aquí.

Con el objetivo de aglutinar acciones y generar una estrategia para el posicionamiento único y competitivo de Chile, en una perspectiva de largo plazo y participativa, la Presidenta estableció, al alero de la Presidencia de la República, la oficina Proyecto Chile - Imagen País, bajo la dirección del Sr. Juan Gabriel Valdés.

En una segunda instancia y como tarea principal de esta oficina, la Presidenta de la República planteó la creación de una Fundación que cumpla con la función de administrar el conjunto de temas reunidos bajo el concepto de “Imagen País”. Como resultado de este mandato presidencial el 5 de junio de 2009 se creó la Fundación Imagen de Chile. El objetivo de esta entidad, que tiene un directorio público-privado de 19 integrantes encabezado por el ministro de Relaciones Exteriores, será conforme a sus estatutos: “impulsar, desarrollar, patrocinar, financiar, coordinar y promover la identidad competitiva de nuestro país en el exterior, contribuyendo a la competitividad del mismo”. Se busca incrementar nuestra reputación, otorgando así mayor valor a la denominación de origen Chile, lo que conduce a incrementar la demanda y el valor de nuestros bienes y servicios así como la atracción de inversión y turismo, abriendo igualmente nuevos espacios de influencia a nuestra política exterior.

Entre sus múltiples temáticas, rescata -a través de crónicas periodísticas- experiencias de emprendimiento e innovación realizadas por chilenos, entre las cuales quisieron destacar la medioambiental que lidera la Municipalidad de La Pintana.



La publicación de nuestra experiencia, por tanto, en un portal que muestra las innovaciones chilenas nos llena de orgullo y este conocimiento redundará en mejorar la imagen comunal.

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